SEE + BELIEVE
Founded in 2004 we are an award winning video production company focused on creating engaging content that connects with your audience. When people see who you are, they believe in what you do.
Every year, we produce dozens of videos for clients in Manitoba and across Canada. Here are a few of our favorite projects from recent years. Check out our YouTube channel for more examples.
Centric Productions - Music Video Sample ReelMost of our clients know us for creating advertising and branded video content, but we also have a deep love for creating music videos and capturing live performances! We put together this little sampler to show off some different projects we've worked on over the last couple of years. We've had the pleasure of working with a wide variety of artists across Canada, as well as many here at home in Manitoba, including The Bros Landreth, Mariel Buckley, Matthew Cardinal + Kinnie Star, Bullrider, Caleigh Cardinal, Jill Barber, Ruby Waters, Sierra Noble, Ariane Jean (Sala), Andrina Turenne, APTN, Winnipeg Folk Festival, Birthday Cake Records, Two Rock Amps, and many more! Too many to squeeze in to a tight 90 seconds!
Saddlery Restaurant - CommercialHere's a 15s broadcast spot we put together for our friends over at Saddlery Restaurant. The client had already booked some air time, so we put this together in record time (48hrs to be exact)! Turned out great despite the time crunch, and was a ton of fun to produce.
CancerCare Manitoba Foundation - Protect your Tomorrows4 x 15s commercials we produced for CancerCare Manitoba Foundation and Fusion Communications. These ran as both traditional TV spots, as well as digital and pre-roll spots. The campaign was aimed at informing people of how small changes in their daily lives could reduce their risk of developing cancer.
The Bros. Landreth • Drive All Night (Official Video)From the director, Mike Linton: "When Dave and Joey approached me about the possibility of directing a video for Drive All Night, I wanted to create something that was unexpected for the song. I had this idea of turning the lyrics upside down and creating a visual story that was a complete contrast to the song. What if this wasn’t the soundtrack to falling in love, but the soundtrack to falling apart?
A few years ago I left my wife of over a decade. It was probably the hardest thing I’ve ever done emotionally. Night after night I would lay awake thinking about how to leave. At the time, it really seemed like there was nothing behind that moment in time – never seemed like it was even a possibility to leave. What would happen? Would it be the right decision? Would I regret it? How would I even do it? All I wanted to do was just get in my car, and drive away and be somewhere else. Of course, it’s not even remotely that simple. There’s absolutely no way out that isn’t going to cause pain for your partner, and no matter what, to some degree for yourself. I think it’s kind of a universal story, many of us have been there at some point in our lives, many of us have witnessed friends and family go through it.
The goal from the beginning was to really make a short film, with the song as the soundtrack, so it had to be cinematic. It had to be powerful, emotional, and resonate with people. I knew we had two amazing actors to work with, but I didn’t anticipate the personal and emotional investment Stephanie and Gabriel brought to set with them on that first night of shooting. The tiny crew of only five people brought nothing short of their absolute best to this project, we all wanted to make something special. In the end, the contrast of this incredible piece of music, married with the raw emotion of our actors, captured by the amazing team behind the camera is one of my favorite things I’ve ever created in the two decades I’ve been working as a director and producer."
This project is funded in part by FACTOR, the Government of Canada and Canada’s private radio broadcasters.
This project is funded in party by Manitoba Film & Music.
Written, Produced, & Directed by Michael Linton
Assistant Director: Justin Gulenchyn
Director of Photography: W. James Meagher
Camera Operator: Andrew Forbes
Camera Assistant: Courtney Maertens
Grip/Assistant: Kyle Wiltshire
Hair and Makeup: Rachel Tadeuszow
Special Thanks: Katrina Schroeder, Gabriel Lebesque, John Barnard, Rob Macklin
Ducks Unlimited Canada - On the Rise - Pacific CoastOn The Rise is a three part mini-documentary series produced for Ducks Unlimited Canada. It features interviews with experts on both the Pacific and Atlantic coasts, about the impacts of rising sea levels on life in Canada. 2020 Telly Award Silver winner for Web-Series.
How Manitoba Hydro Telecom is Connecting ManitobansManitoba Hydro Telecom (MHT) is Manitoba’s local telecom provider, owned and operated by Manitobans. Explore our story to discover our commitment to enabling the success of organizations throughout the province. In an industry that is constantly evolving, MHT is your stable and flexible partner.
Ducks Unlimited Canada - Shell Buffalo Hills Conservation RanchDucks Unlimited Canada and Shell purchased over 6000 acres of land in Alberta for this massive conservation project. The goal was to conserve and preserve the grasslands that ranchers in the area have been using for generations. Part of a series of 'spotlight' projects we produced for Ducks Unlimited Canada, which focuses on telling conservation stories through the lens of the people who us the land and work to conserve it.
Who We Are
We believe in giving our clients more than just simply video. We get them results. We help our clients sell products, build brands, raise money, raise awareness and ultimately achieve their goals. That’s our promise.
Founded in 2004, Centric Productions is an award winning corporate, branded and advertising video production company in Winnipeg, Manitoba, Canada.
We create effective strategic video content for advertising agencies and business clients. Whether it’s a marketing video, interactive video display or branded documentary—we create more than simply video. We create powerful communication tools to deliver your message to your audience.
Michael has been working in the film and video production industry since 1995, first as a freelance animator, then as a camera operator and editor, and eventually a producer and director. With passion for helping businesses tell their story he started Centric Productions in 2004. Since then, Michael has produced and directed hundreds of TV commercials, documentaries and social media content for some of Canada’s leading businesses, government departments and advertising agencies.
He’s dedicated to bringing the client’s vision to life on budget and on time, in an atmosphere of ease and efficiency. His extensive expertise is echoed in the exceptional team of freelance camera, sound, and lighting technicians Centric engages to round out the crew on projects as needed.
Justin joined Centric in 2015, bringing with him several years’ experience working at a local marketing firm. Justin is an exceptional production ‘generalist’ with a sharp eye for detail, design, and the latest production tools and techniques.
In addition to working as co-producer on projects, Justin is a skilled motion graphics artist, editor, and camera operator. His thoughtfulness and sensitivity about a project’s impact and meaning, married with his strong design sense and aesthetic, help Centric reach our goal of making every project the absolute best it can be.
Justin is a proud member of the Métis Nation.
We acknowledge Centric Productions is located on Treaty One land, the traditional territory of the Anishinaabe, Cree, Oji-Cree, Dakota, and Dene peoples, and on the homeland of the Métis Nation.